Lauryn Wendus founded her consulting company, Next Door Creations, in 2014 following the establishment of her children’s book and product company, Oli Kids Co. Small business owners began seeking her guidance as they navigated the journey of entrepreneurship. Lauryn loves helping other business owners succeed, and word-of-mouth referrals grew Next Door Creations into a full-time business quickly.
In 2019, Dawn Worcester joined Next Door Creation’s digital marketing team specializing in SEO content writing. She understands the importance of creating high-quality, well-written content that aligns with target keywords and user intent. Her content contributions consistently help clients’ websites climb the ranks of search engines.
For the past five years, Lauryn and Dawn have created a unique and lasting web presence for numerous home improvement contractors. They work together to build their clients’ reputations and visibility on top search engines to help make the phone ring all year round!
Lauryn graduated from the University of Connecticut with a B.S. in Business Administration, major in accounting. She began her career in public accounting and private equity, with additional experience in the public and non-profit sectors. Her experience in various industries, coupled with her own experience as an entrepreneur, has given her a unique perspective to help small business owners overcome challenges and achieve success.
Lauryn has an eye for design when creating and optimizing her clients’ websites, social media accounts, and marketing campaigns. Her creative abilities, alongside her mastery in tracking various metrics and performance indicators to gain insights into how well a company is optimized for search engines and identify improvement opportunities, make her an expert in her field.
Dawn graduated from the University of Massachusetts Boston with a B.A. in psychology and sociology. During her years at UMass, she took creative writing courses, which fostered a love for content writing.
Upon graduation, Dawn worked in search engine evaluation and became an expert in top search engines’ strict webmaster guidelines. She spent those years reviewing websites for expertise, authority, and trustworthiness. Dawn also worked as a content researcher and freelance content writer during that time.
Her passion for creating engaging and well-written content coupled with her knowledge of webmaster guidelines enable her to produce the highest-quality content to increase her clients’ visibility and reputation, thereby increasing their sales and success.