Google’s many different advertising opportunities can be overwhelming to decipher as a new business owner. We’ve outlined them below to help you better understand the different ways your business can appear on Google. During your complimentary consultation, we are happy to discuss which combination of strategies are the best fit to help your business gain the most visibility on your budget!
Types of Advertising Opportunities on Google
Google is incredibly important for marketing because it is the most popular search engine worldwide. Here are some of Google’s advertising opportunities:
Google PPC Ads
Google offers PPC (Pay-Per-Click) ads through which advertisers pay a fee each time a user clicks their ad. The advertiser creates a campaign with specific goals, target audience, and budget. Advertisers bid on keywords related to their services. They bid on the amount they are willing to pay for each click on their ad. Ads with higher bids and relevance are given priority in the search display. When users enter relevant keywords, the ads appear in the search results, connecting businesses with potential customers.
There are several benefits of Google PPC ads. First, companies can launch ads quickly, with immediate and measurable results—detailed analytics track the performance of the campaigns, which helps optimize them. Furthermore, companies can accurately target their audience based on location, interests, and more. Lastly, these ads offer cost control in which advertisers can set daily campaign budgets.
Google Guaranteed – Local Service Ads
Local Services Ads help contractors gain new jobs by serving well-placed ads when potential customers search for your specific services. Local Services Ads are an excellent way for contractors to build customer trust online. After enrolling in Local Services Ads, businesses instantly earn the status of a Google Guaranteed business.
The Google Guaranteed green check mark guarantees potential customers that Google has thoroughly vetted and endorsed your services. Suppose a customer expresses dissatisfaction with the quality of your work. In that case, Google may offer a refund of up to the amount paid for jobs booked through Local Services Ads, subject to a lifetime coverage cap. The protection instills customer confidence and underscores your commitment to delivering exceptional service.
There are many other benefits of these types of ads. First, they promote reviews. Once customers utilize Local Services Ads and the job is completed, they are asked to share their feedback through a review. These reviews are then displayed on the provider profile, serving as testimonials to inspire others to hire you. Moreover, since the budget is based on the number of leads your business seeks, controlling the budget is simple.
Google Maps Ads
Incorporating advertising on Google Maps presents a potent strategy to draw in nearby customers. For local businesses, these ads on Maps streamline the process for individuals to find and reach their physical location easily. First, a business profile is created, showcasing the business’s details, such as its products and services. This profile is a crucial tool for companies that want to be found online.
Next, the business is able to target users in a specific location and set bids by this location so that bids increase for people searching for particular keywords related to the business there. For successful ad campaigns on Google Maps, targeting local ads to specific geographical regions is paramount. This approach ensures that the ads on Google Maps are exclusively visible to potential customers in the exact locations where your business finds the most relevance.
Organic Search Engine Optimization
Organic SEO (Search Engine Optimization) refers to optimizing a website and its online content in a way that helps it rank higher in search engine results pages (SERPs) naturally. The goal of organic SEO is to attract more unpaid traffic to a website by improving its visibility in search engines like Google. This marketing strategy does not require paid advertising.
Organic SEO is a long-term strategy that requires continuous monitoring and ongoing effort. While achieving significant results may not happen overnight, its rewards often surpass paid advertising. Organic SEO can yield lasting benefits if the website adheres to the best practices and consistently delivers valuable content to visitors.
As digital marketing specialists, our primary mission is to ensure that our clients’ presence is strategically positioned, reaching the right audience at the perfect moment. Contact us today for your free consultation, in which we can provide more details about each marketing strategy.