A family-owned New England tree service company sought to expand its business and grow revenue. Before hiring Next Door Creations, the company operated primarily through word of mouth and referrals. However, as a highly skilled and expert tree service company specializing in hazardous tree removal, they wanted to spread the word of their services further than their immediate community. Furthermore, the company noticed a lull in work seasonally and sought to fill in this gap through SEO.
During the struggle to further the business’s success, the owner of the tree service company heard about Next Door Creations and how the company helped small local businesses like them grow. After a free consultation with a complementary competitive analysis, he chose Next Door Creations to expand the business.
Our team here at Next Door Creations first set out to build the company an engaging and optimized website for SEO. The team focused on the towns where the company wished to extend its services. Next, they developed a social media presence for the business and a regular newsletter to inform clients and announce promotional offers. Furthermore, our content writers organized an educational and engaging blog to target relevant keywords to help attract organic traffic to the website.
During their longstanding relationship with Next Door Creations, the tree company grew from one tree service crew to three crews, tripled revenue, and ranked across 95 towns as the number one tree service company on top search results. The tree service company was able to update to the latest, state-of-the-art tree service equipment and hire other top professionals in the field, including licensed arborists. Moreover, they grew their offerings to include the sale of firewood and lumber, specifically optimized for local SEO by Next Door Creations.
Regarding the natural seasonal lull in business, Next Door Creations used PPC (google ads) and Facebook advertising to bolster SEO during that time. These marketing techniques furthered brand awareness and connection with customers. Now, the company phone rings all year round.
Want to grow your business? Connect with us today!